Web design is a practice that requires balancing many parameters: user needs, technological capabilities, time, budget, emotion, and client preferences. Style and design are often lumped together during the web design process making it hard for a client to make critical decisions that go beyond personal preference. Using deliverables such as Style Tiles designers can employ the same psychological methodologies used in creating pleasant web experiences to create an equally enjoyable approval process. In this presentation Samantha will explain how client input, careful design analysis, style tiles and iterative revisions can lead to better results, satisfied clients and happy designers.